Analysis
Women who exercise regularly feel 52% happier: Asics study
Mumbai: This International Women’s Day, Asics unveiled the results of their global study on the gender exercise gap, reaffirming the...
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IAMAI Summit Highlights ISEC’s Prominence in Digital World with Yashwant Deshmukh
February 29, 2024: In a dynamic exchange of ideas, industry experts delved into the intricate tapestry of India's digital media...
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Our strategy this year focuses on three pillars: innovation, collaboration, and client-centricity: Pankaj Krishna
Chrome Data Analytics and Media is a technology-driven market research firm with a Pan-India on-ground presence. The analytics firm consolidates TV...
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India’s CTV market sees strong viewer engagement with ads: VDO.AI report
Mumbai: 64% of viewers showing increased responsiveness to ads on streaming platforms. This underscores the growing preference for personalised CTV...
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Chrome DM Adopts ISEC Classification, Enhancing Socio-Economic Analysis
In a significant move towards refining socio-economic analysis, Chrome DM proudly announces its adoption of the Indian Standard of Living...
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The Challenge lies in navigating personalisation and measurement in a post-cookies era: Experts Panel at IAMAI India Digital Summit
The experts panel comprising Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, Shashank Srivastava, Senior Executive Officer, Maruti Suzuki India, Arnaud...
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Addressable advertising accounted for 9.8% of Total TV ad revenues in India in 2023: GroupM
Mumbai: GroupM, WPP’s media investment group, launched the second edition of “The Changing Landscape of Indian Television” on the state and potential...
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IAB Tech Lab invites industry stakeholders to shape the future of podcast measurement with their feedback
Mumbai : IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement...
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MRSI honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement at Golden Key Awards 2023
New Delhi: Market Research Society of India (MRSI) Golden Key Awards 2023 has honoured Partha Rakshit and Pranesh Mishra, two...
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Experts underline importance of tracking changes in demographics and habits for marketing effectiveness
The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were...
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