Analysis

Mumbai: As the Indian Premier League (IPL) continues to captivate millions, its impact on social media engagements is evident. The...

Mumbai: Prime Minister Narendra Modi holds strong favor among 61.8% of Gen Z individuals. Additionally, a substantial 65.9% perceive him...

Mumbai: 1 in 4 GenZ consumers in urban India invests in self-growth, NIQ India, which works in the area of...

Mumbai: A new report from CyberMedia Research (CMR), a technology market research and advisory firm, reveals a shift in consumer...

Mumbai: The latest data from YouGov’s media report titled ‘The 2024 Media morph’ revealed that heavy TV viewing seems to...

Mumbai: With 35 fiction series, the Young Adult genre accounts for 32% of all the Hindi streaming originals being released...

Mumbai: A survey by iCubesWire, an ad tech platform, highlights Instagram's dominance as the preferred platform for 32% of the...

Mumbai: India launched its first 5G network in October 2022, marking one of the most rapid nationwide 5G network deployments...

Mumbai: Hansa Research has released its 4th annual edition, Insurance CuES, a survey that lists the top Life Insurance Brands...

Mumbai: Instagram and YouTube are the most preferred platforms for consuming content. 75% of brands expect to consider influencer marketing...