Analysis
Data analytics is the top skill crucial for success in retention marketing careers: WebEngage Report
Mumbai: WebEngage’s State of Careers in Retention Marketing report finds that there are lucrative career opportunities in the retention marketing...
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Meta is on track to surpass all global linear TV in terms of ad revenue by 2025: Warc
Mumbai: Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. Meta is...
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Despite the family’s centrality, Hindi GECs now depict working women, expanding gender roles: Ormax
The portrayal of female protagonists in the Hindi GEC category has undergone a remarkable transformation over time. Previously depicted as...
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Most consumers recently discovered podcasts indicating a surge of interest: The Podcast Pulse
Mumbai: The Podcast Pulse is a report on podcast consumption in India. Developed by UNPAC Research (OPC) with the support...
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Volume share of celebrity-endorsed ads dropped by 23% in the first 37 IPL matches compared to the previous season: TAM Sports
Mumbai: In the 17th edition of the IPL, there was a 23% decline in the volume share of ads endorsed...
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VDO.AI Report predicts a strong Q2, with fashion leading spending at 65%
As temperatures soar in India, the demand for summer products has surged by 156% in searches since January 2024. In...
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AI features like Virtual Assistants, Smart Homes, and Image Enhancements will shape the future Internet experience: Kantar AI research findings
Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI...
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Inclusive practices boost women’s productivity, loyalty, and motivation in organizations
Mumbai: The fourth edition of Deloitte’s Women @ Work: A Global Outlook continues to examine some of the critical workplace...
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Justdial reports a 19% rise in DTH installation searches during IPL Fever
IPL's 17th edition began with a record-breaking start, prompting a surge in DTH installation service searches on Justdial. It sees...
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Jio Cinema’s price cut for premium plan – a potential blow for peers in OTT: Karan Taurani – Elara Capital
JioCinema has announced its new subscription offering, ‘JioCinema Premium’. The new plans starting at a market-defining Rs.29 per month that will...
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