Analysis
RCB, Mumbai Indians tops on Social Media this IPL: Qoruz Report
The IPL 2024 season concluded with Kolkata Knight Riders winning the grand finals against Sunrisers Hyderabad, ending a two-month cricket...
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New Adobe study finds that Indians believe that misinformation and harmful deepfakes will influence future elections
Mumbai: Today, Adobe released findings of its Future of Trust Study for India, which surveyed over 2,000 Indians about their...
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Hansa Research’s IPLomania Study: Energy drinks and Fintech categories saw significant brand growth in IPL 2024
Mumbai: Fintech brands Groww, Upstox, ET Money showed twice the recall during this year's recently concluded IPL season compared to...
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By 2035, half of consumers globally desire an AI clone to handle their shopping, admin, and communications tasks: Dentsu’s Study
Mumbai: Half of global consumers want an AI clone of themselves to take care of shopping, admin, and communications tasks...
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85% of objectionable ads come from digital media, highlighting ongoing online safety concerns: ASCI’s Annual Complaints Report
Mumbai: The Advertising Standards Council of India (ASCI) today published its Annual Complaints Report, which offers a comprehensive analysis of...
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Subscriber losses to fraudulent robocalling will exceed $76 bn globally next year: Juniper Research
Mumbai: A new study from Juniper Research has found that subscriber losses to fraudulent robocalling will exceed $76 billion globally...
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Adjust launches a ML and AI-powered measurement solution InSight to help marketers evaluate campaign effectiveness
Mumbai: Measurement and analytics company Adjust has unveiled InSight. This is a machine learning and AI-powered measurement solution that gives...
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OTT viewers to cross the 300 million mark in two years: Chrome OTT Report
Mumbai: The current OTT viewers in India stand at 216 Mn across all active platforms like Netflix, Hotstar, Prime Video,...
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Amazon tops e-commerce retailers with 72% preference for discretionary items, benefiting small sellers: Fox Intelligence
India's internet economy aims for USD 1 trillion in 2030, driven by e-commerce projected at USD 325 billion globally. In...
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Creativity, advertising, and experience create brand impact and mental availability: Kantar’s Brand Growth Blueprint
Mumbai: Kantar, a marketing data and analytics company, today introduced the Blueprint for Brand Growth, an analysis of more than...
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