Analysis
Value of the IPL as a business surges to $16.4 billion: Houlihan Lokey;s IPL Valuation Study 2024
Mumbai: The value of the T20 league IPL as a business surged to $16.4 billion up by 6.5% (Rs. 135,000...
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Brands advertising with retail media saw consistently high ROAS over a year, with spikes in peak shopping seasons: Criteo
Mumbai: Criteo a commerce media company’s global data reveals that over one year, brands that advertised with retail media experienced...
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ROI from digital trumps other mediums for the FMCG sector: Meta
Mumbai: On the sidelines of the Meta Marketing Summit - FMCG edition held in Mumbai, the company announced findings from...
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Pinterest’s global ad revenue to reach $3.6 bn this year and $4.2 bn in 2025: WARC Media
Mumbai: Warc Media has today released its latest Platform Insights report on Pinterest, covering investment, consumption and performance. Key insights...
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Retail, consumer goods, and travel sectors can boost customer acquisition and revenue through generative AI: Accenture
Mumbai: Information overload is causing frequent basket abandonment in retail, consumer goods and travel purchases according to Accenture research. Retail,...
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IPL 2024 buzz score hits 533 Million: Wavemaker MESH Report
Wavemaker MESH, the Real-Time Data Intelligence solution has revealed its 9th Earned Equity report, analyzing the changing audience perception of...
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B2B marketing leaders in India are showing a renewed sense of optimism: LinkedIn
Mumbai: After a year of tighter budgets and heightened pressure to prove ROI, B2B marketing leaders in India are showing...
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Virat Kohli emerged as the most popular player, with 7.5 million social media mentions across IPL 2024: Interactive Avenues Report
Mumbai: Virat Kohli has surpassed MS Dhoni in the IPL 2024 when it came to social chatter. #WhistlePodu led Hashtags....
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Retail media advertising spend to reach $153.3 bn worldwide in 2024: WARC
Mumbai: Retail media advertising spend is forecast to reach $153.3 billion worldwide in 2024, according to Warc’s latest analysis. The...
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Decimal Point Analytics names Dilip Sah as Chief Technology Officer
Mumbai: Decimal Point Analytics has appointed Dilip Sah as Chief Technology Officer (CTO) to enhance its leadership team. He is...
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