Analysis
Brands should assess AI involvement among youth before developing AI-enabled solutions: Cheil India’s report
Mumbai: Artificial Intelligence is dawning a new digital age, and the Indian youth are leading the charge, reveals a new...
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Indian Consumers Focus on Value and Experiential Spending: Deloitte Report
National: Deloitte India's report on the future of retail in India emphasizes a shift towards experiential and localized innovation over...
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Millennials and Gen Zs show stark differences in news engagement: Weber Shandwick’s ‘Elections Matter: India Report’
Mumbai: Weber Shandwick India, today launched the “Elections Matter: India Report”. The survey led by the Corporate Advisory and Public...
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Breaching the 100 Million mark!
Digital is exploding with the rise of a new class of cord-cutters. Cord-trimmers opted for skinnier packages or cheaper alternatives...
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83% desire AI to explore global music across cultures and languages, highlighting market opportunities: JBL’s survey on World Music Day
Mumbai: 85% of respondents in JBL's World Music Day survey agree that music bridges cultural divides 83% want AI to...
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Media Habits in Bharat Z: Print Leads Information, TV Tops Entertainment
Mumbai: Publicis Groupe's MSL India launched a report "Make Way for Bharat Z" decoding the lives of India’s Gen Z...
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Kantar launches an AI Lab led by Chief AI Scientist Ashok Kalidas
Mumbai: Kantar, a marketing data and analytics company has introduced the Kantar AI Lab, led by Chief AI Scientist Ashok...
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Virat Kohli tops Kroll’s Celebrity Brand Valuation with $228 Million Brand Value
Kroll, a global risk and financial advisory firm, unveiled its ninth Celebrity Brand Valuation Study today, titled “Brands, Business, Bollywood”....
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Smytten Pulse joins the Market Research Society of India
Mumbai: Smytten Pulse, an AI-powered consumer insights, research, and advertising platform, proudly announced its membership with the Market Research Society...
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TV is preferred by 50% of T20 World Cup fans, streaming services by 21%: iCubesWire Survey
New Delhi: A ground-breaking survey by iCubesWire, a leading ad technology platform, highlights the viewing habits, platform preferences, and advertisement...
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