Analysis
Short form content falls short in building trust compared to its long-form counterparts: Mavericks’ ‘The Attention Game’ Report
MUMBAI: Today, Mavericks, a leading integrated marketing agency, announced the release of its latest research report, 'The Attention Game'. It...
Read more
Rohit Sharma, Jasprit Bumrah most talked about batsman and bowler online in the T20 World Cup: Interactive Avenues
Mumbai: The ICC Men’s Cricket T20 World Cup garnered a lot of social media chatter. Interactive Avenues, a full-service digital...
Read more
Artificial turf grounds are gaining popularity in India due to the T20 cricket World Cup, as per Justdial report
Mumbai: Non-metro cities witnessed a 78% increase in turf ground searches, compared to a 49% rise in metros on the...
Read more
Emotional resonance boosts digital ads’ brand-building impact: Kantar
Mumbai: Earlier this year, Kantar launched the Blueprint for Brand Growth. Commenting on this year’s findings, Soumya Mohanty, MD and...
Read more
95% of Indian Businesses Report Positive ROI from Data Streaming: Confluent Survey
INDIA: Confluent, Inc., a data streaming pioneer, released its 2024 Data Streaming Report, showcasing how data streaming is reshaping Indian...
Read more
Ipsos launches Ipsos PersonaBot: AI-Powered Solution for Enhanced Segmentation Research
Paris/ New Delhi : Ipsos launches Ipsos PersonaBot, an AI tool enabling organizations to interact with target segment personas. It caters...
Read more
LatentView Analytics concludes the acquisition of Decision Point Analytics
Chennai: Digital analytics consulting and solutions provider LatentView Analytics has successfully completed the acquisition of 70% of the outstanding equity...
Read more
2024 LS Elections: National News platforms see increased open rates, Regional platforms decline
Mumbai: As the 2024 Lok Sabha elections come to a close, Bobble AI's Market Intelligence report has unveiled insights into...
Read more
South Africa along with India remain prominent favourites in online conversations during the T20 cricket World Cup: Sprinklr Insights
Mumbai: The country came together to rally behind Team India for the T20 cricket World Cup, making them the undoubted...
Read more
Despite global headwinds, Indian corporates demonstrate robust risk management and strategic advancements: report
Mumbai: Despite facing global headwinds and increased risk exposure in certain sectors, Indian enterprises have demonstrated resilience and strategic advancements,...
Read more
