Analysis
C5i acquires Analytic Edge to enhance global marketing analytics capabilities
Mumbai, July 30, 2024: AI & Analytics firm C5i has acquired Analytic Edge, a leading provider of AI-based marketing analytics...
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E-Commerce potential extends beyond cities, with 71% coming from non-metro areas: Shiprocket’s Trends Report
Mumbai: The potential of eCommerce lies beyond major urban centres, with non-metros contributing to 71% of total orders. Shiprocket, an...
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Market trend shifting towards stronger privacy controls and signal loss regardless of Google’s actions on third-party cookies: Comscore
Mumbai: The trend in the market is accelerating towards increased privacy controls and continued signal loss without Chrome deprecating third...
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Parle is the most chosen in-home FMCG brand for a record 12th year in a row; Britannia leads in the OOH FMCG brand ranking: Kantar Brand Footprint India 2024 Report
Mumbai: Parle is the most chosen in-home FMCG brand for a record 12th year in a row. Britannia leads in...
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Organisations are falling short in fostering a culture that encourages creativity: Canva
Mumbai: Canva, an all-in-one visual communication platform, today unveiled insights from a study of more than 500 business professionals on...
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Cautious optimism drives changes in spending: Warc
Mumbai: Cautious optimism is driving changes in spending. Despite financial pressures, the travel and tourism industry is experiencing a post-pandemic...
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Social Media and TV Preferred by Urban Indians for Paris 2024 Olympics
As Paris gears up to host the 2024 Olympics, recent data from YouGov reveals that among urban Indians preparing to...
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Ormax Media introduces celebrity image tool: Ormax Star Image Pulse
Mumbai: Ormax Media has launched Ormax Star Image Pulse, its new tool for celebrity image consulting, aiding actors in film,...
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Sanjeev Krishan re-appointed to lead PwC India
According to the reports, Sanjeev Krishan has been re-elected as the Chairperson of PwC in India. He has been associated...
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Social media conversations about AI grow over 386% as Indians embrace new AI era: Sprinklr Insights
Mumbai: As we celebrate AI Appreciation Day, we’re seeing the transformative and awe-inspiring impact of AI technology on all aspects...
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