Analysis MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia January 31, 2025
Analysis Young adult is a leading genre generating huge audiences and fandoms: Prime Video January 29, 2025
Analysis TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx January 29, 2025
Analysis Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up: WARC Global Ad Trends December 18, 2018 0 Read more
Analysis Consumers expect smart speakers to take part in family arguments: 10 hot consumer trends for 2019 December 12, 2018 0 Read more
Analysis India’s Net Ad sales revenue to grow +15.4% in 2019 backed by Digital, Cricket WC and Elections: MAGNA 2019 Adex Forecast December 7, 2018 0 Read more
Analysis Consumers in Asia want brands to stand up for local causes: Purpose in Asia – Kantar December 7, 2018 0 Read more
Analysis India’s media consumption growing at 9% CAGR; 2X that of China and 9X that of US: BCG-CII report December 6, 2018 0 Read more
Analysis Instagram is fastest growing Social Network among World Leaders; PM Modi is Most followed with 14.8 million followers: BCW Twiplomacy Study 2018 December 6, 2018 0 Read more
Analysis Programmatic adoption in India poised to grow to 52% in next 24 months: Mobile Ecosystem and ad-Sizing Report 2018 by MMA & GroupM December 5, 2018 0 Read more
Analysis GroupM’s Ad forecast downgrades 2018 growth expectations to 4.3%; Projects 3.6% growth in 2019 December 4, 2018 0 Read more
Analysis In India 58% will view brands on social media that “offer deals or discounts”: KPMG Me, my life, my wallet December 4, 2018 0 Read more
