Analysis
30% OTT users prefer to watch content in languages other than Hindi and English: KPMG Report
While ‘regional’ is definitely the buzzword across the content industry and the entire digital content ecosystem. The choice for going...
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Consumers prefer interacting with voice and chat assistants over humans, creating opportunities for businesses: Capgemini Report
Mumbai: The Capgemini Research Institute has found that consumers increasingly prefer to interact with bots rather than humans, especially when...
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Vimal Elaichi Pan Masala tops Most Aired Campaign list, vivo S1 is Most Liked Campaign: Chrome Optimal+ Wk 33
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Mother is the biggest beauty influencer for majority of Indian women: Ipsos Global Beauty Survey
New Delhi: Beauty is now more than skin deep. A new global survey by Ipsos shows that attributes such as...
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Whitepaper by Socxo unveils interesting insights on what sales people believe on Social Selling
Mumbai: Socxo, the Bangalore based Brand Advocacy solutions provider, has released a whitepaper which gives a direction on what Sales...
Read moreDetergent and Sanitary brands are the Most aired Ad Campaigns in Week 32: Chrome Optimal+
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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All India Gaming Federation releases an industry report, ‘Online Games: A tool for learning & development’
Mumbai: Gaming has universal recreational appeal for people across all ages and socioeconomic groups. The Indian gaming industry has witnessed...
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Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI
New Delhi : Consumer Confidence of Indians has dropped by 3.1 percentage points in August 2019, according to the latest India...
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TRAI Tariff Regulations to bring Structural Shift in Media Sector
India Ratings and Research (Ind-Ra) believes the Telecom Regulatory Authority of India’s (TRAI) tariff and interconnection regulations will require six...
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86% of Users Quit Shopping Apps after 4 weeks: New Research from CleverTap
The ecommerce Industry Benchmark report from CleverTap highlights user engagement strategies that can help online retailers boost retention and customer...
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