Analysis
Global IPTV Market to Grow by $69.3 Billion: report by Research and Markets.com
The Internet Protocol Television (iPTV) market worldwide is projected to grow by US$69.3 Billion, driven by a compounded growth of...
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Uber and LinkedIn Join the Ranks of Interbrand’s 2019 Best Global Brands Report while Facebook drops out of the Top 10
2019 sees 20th year of Best Global Brands New entrants include Uber (#87) and LinkedIn (#98) Facebook drops out of...
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FMCG Market value drops to 7.3% in Q3 due to major drop in rural demand: Nielsen India FMCG Growth Snapshot
Nielsen India FMCG Growth Snapshot for Q3 (July to September 2019) has stated that country’s FMCG market value growth has...
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WARC releases Asia’s Anatomy of Effectiveness
International: WARC, the global authority on advertising and media effectiveness, has today released Asia's Anatomy of Effectiveness, a report aimed at...
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Swiggy becomes the most positively talked about brand amongst young adults in India: YouGov BrandIndex
Swiggy tops the 2019 YouGovNextGen Work of Mouth rankings in India. The food delivery giant is the most positively talked...
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Criteo: Festive season to boost Indian e-commerce spending
New Delhi: Criteo, the advertising platform for the open Internet, today released seasonal data in anticipation of Diwali, to help e-commerce companies...
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Value, Expertise & Trust (VET) are the key communications framework for healthcare industry: SPAG Report
New Delhi: A healthcare specialised independent communications and advocacy firm, SPAG (www.spag.asia) revealed its inaugural and ambitious report, ‘Pave the...
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Social media overtakes print to become the third-largest advertising channel: Zenith report
Global adspend growth to remain steady at 4.4% a year to 2021 Adspend on social media expected to grow 20%...
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72% of brands will increase their budget for influencer marketing in 2020: Talkwalker report
Mumbai: Talkwalker, a provider of social listening and analytics software, based out of US, has today launched a report on...
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TV still the preferred ad medium for soft drinks and food sectors, but most product categories are moving ad investment online: study
TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in...
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