Analysis
80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive Research Finds
International: A global study released today by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a...
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E-commerce and premium digital media to drive Beauty adspend: Zenith
Online brand building compensates for declining TV and magazine audiences Beauty adspend to strengthen throughout 2019-2021 after two years of...
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Barc WK 44: TV9 Telugu tops Telugu News All platform; Polimer News retains leadership in Tamil News
Telugu News: BARC India released the data for week 44 and we saw that TV9 Telugu led the Telugu News...
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Santoor Sandal & Turmeric tops Most Aired Campaign; Kalyan Jewellers is the Most Liked Campaign in Chrome Optimal+ Wk 42
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 42...
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YouGov study reveals that Women are spending as much time as men on playing real money games online
Contrary to the popular notion of gaming being associated with men, YouGov’s new research on online gaming shows that women...
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Apple dominates the pre-owned smartphone market in India, thumps other brands in popularity: OLX study
New Delhi: Apple has raced ahead of Samsung, Xiaomi and BBK Electronics brands (Vivo, Oppo, and Oneplus) to emerge as...
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Economic Downturn will hugely impact the future growth of SVOD: report
The subscription video-on-demand (SVOD) industry that was sailing in faster pace without much of the hurdle so far could be...
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Consumer Confidence nosedives by 3.5 percentage points in October 2019 for urban Indians, as downward slide continues for straight 4th month: Thomson Reuters-Ipsos PCSI
New Delhi: Consumer Confidence of Indians has further skidded by 3.5 percentage points, in October 2019, according to the latest...
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Santoor Sandal & Turmeric tops Most Aired Campaign; Kalyan Jewellers is the Most Liked Campaign in Chrome Optimal+ Wk 41
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 41...
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WARC Global Ad Trends – Global adspend forecast to grow 6.0% to $656bn in 2020 across all product sectors
Mumbai: WARC, the international marketing intelligence service, has found that advertising spend is set to rise next year across all...
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