Analysis
India to take over as second-biggest contributor to ad growth in 2020; Global adspend will increase by 4.3%: Zenith
At current development rates, by mid-2020s India will overtake China as the second-biggest growth driver in the world. Demand for...
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Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report
Mumbai: Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining...
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Entertainment and Romance influenced 37% conversation on ShareChat while ‘Nationalism’ seizes Top Moments: report
More than 450mn UGC created on the platform in 15 languages Over 14bn WhatsApp shares from ShareChat this year Hindi...
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South GECs Wk 48: Asianet Leads Malayalam; Sun TV tops Tamil market: STAR Maa leads Telugu: Zee Kannada leads the Kannada
According to BARC Ratings of South GEC for week 48, the following are the ranking of various Regional GECs. Malayalam...
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BARC Week 48: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform
According to BARC data of HSM NCCS All India (Urban+Rural) for week 48 and we saw that Star Plus led...
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FMCG sales from E-Comm in India to reach $4 billion by 2022: Nielsen India
Mumbai: Nielsen India expects the fast-moving consumer goods (FMCG) sales coming from the E-Commerce channel to grow to $4 billion...
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Airtel tops Most Aired Campaign; Apple iPhone 11 is the Most Liked Campaign in Chrome Optimal+ Wk 47
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 47...
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The ‘Digital Paradox’ Facing the Media Industry in 2020
Mumbai: Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend...
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Brands will increasingly rely on platforms that combine advertising and e-commerce: WARC’s Marketer’s Toolkit 2020
Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they...
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Indians like their news on their phones: report
The media consumption landscape has changed tremendously in India. With great smartphone penetration and ample data availability with packages which...
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