Analysis
While online channels continue to grow, modern trade formats remain an important channel among consumers: NielsenIQ
Mumbai: NielsenIQ (NIQ), a consumer intelligence company, has released the Full View of Modern Trade Retail Trends in India across...
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Three Tata brands feature in the top 10 brands in Havas CX India’s X Index 2024 India report
Mumbai: Three Tata brands feature in the top 10 brands in The X Index 2024 India report – Havas CX India’s...
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The Open Internet now reaches 640 million users across India: The Trade Desk
Mumbai: New research from global advertising company The Trade Desk shows that young Indian consumers are increasingly gravitating towards the...
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13.8% growth in the OTT audience universe is entirely driven by AVOD: The Ormax OTT Audience Report
Mumbai The Indian OTT audience universe is currently pegged at 547.3 Million (or 54.73 Crore) people. This translates to a...
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Online purchases using coupons grew by 20% in 2023: report
New Delhi: The use of coupons across the globe is growing every year. According to the Admitad affiliate network, the...
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Jan-June 2024 observed a 5% growth in the news genre ad volumes over Jan-June 2023: TAM AdEx
MUMBAI: Jan-June 2024 observed 5% growth in the News Genre ad volumes over Jan-June 2023. Tam has published its half...
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83% of mobile game developers have raised capital for mobile game development or marketing: Sandsoft Study
Mumbai: ‘Survive to ‘25’ may be this year’s unofficial games industry slogan, but positivity and optimism endure among the 454...
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86% of online consumers accept offers compared to 60% offline uptake: Kantar
Mumbai: 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60% which...
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An omni-channel marketing strategy impacts areas like app stickiness, conversion rates, and onboarding rates: CleverTap Report
Mumbai: CleverTap, an all-in-one engagement platform, today released its market research report on 'Unraveling the Cross-Channel Marketing Strategy'. The report...
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B2B campaigns with a clear Customer Promise are 3x more likely to boost market share and 2.5x more likely to enhance brand health: WARC
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making...
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