Analysis
Government of Delhi tops Most Aired Campaign; Trivago is the Most Liked Campaign in Chrome Optimal+ Wk 53
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 53...
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Regional Music Consumption hit a 3 year high among Indian music lovers in 2019: Gaana
New Delhi: Music streaming app, Gaana’s annual report on the country’s music consumption trends registered an unprecedented demand for regional...
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Marketers to renew their focus on long term Brand Building in 2020: WARC Marketer’s Toolkit
Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing...
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Media and Entertainment companies say they must reinvent to survive the next five years: EY survey
50% believe they can no longer rely on traditional business models 28% admit their business needs to reinvigorate, but are...
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Regional content is driving the growth of women Internet users in India
Momspresso records 70 million+ monthly page views for Regional content Momspresso.com records growth of regional content creators by 228%; regional...
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TRAI’s Amendments to Tariff Regulations Negative for Broadcasters; Neutral for Distributors: Ind-Ra Report
India Ratings & Research (Ind-Ra) believes that Telecom Regulatory Authority of India’s (TRAI) amendments to the tariff and interconnection regulation...
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BARC Week 51 & 52: Star Plus tops Hindi GEC (Urban+Rural) while Colors leads the Urban HSM
BARC India data for week 51 & 52 shows no sudden change in the rankings of the Top 10 Hindi GECs...
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Consumers are more concerned about their career and children’s education: Consumer Sentiment Report 2019
Mumbai: Titan unveiled its inaugural ‘Consumer’ Sentiment Report’ 2019. According to the study, that covered 5 metros and 14 small...
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Adpocalypse – How YouTube gives preference to ads over content creators demonetizing content
Mumbai: YouTube was created over a decade ago to give a seamless interface to the growing online audience where content...
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Google App tops Most Aired Campaign; LUX is the Most Liked Campaign in Chrome Optimal+ Wk 49
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 49...
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