Analysis
BARC WK 3: ZEE TV moves up from the 4th spot to the 3rd spot this week (Urban+Rural); Dangal leads the Hindi GEC Rural
According to BARC data of HSM NCCS All India (Urban+Rural) for week 3 and we see a change, Colors leads...
Read more
Capgemini’s new report reveals that emerging technology is an integral part of how fans consume sports
Mumbai: Capgemini, the official Global Innovation Partner of the Men’s and Women’s HSBC World Rugby Sevens Series since January 2018,...
Read more
Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020: WARC Global Ad Trends
Advertiser spend on sports sponsorship is expected to rise 5.0% this year to reach $48.4bn worldwide - the strongest growth...
Read more
MTV Insights Studio presents ‘Mera Bharat Amazeballs’, the most extensive study into the mindset and behaviour of India’s youth
Mumbai: With 600 MN people below the age of 25, no other nation in the world is home to a...
Read more
Indian Digital Advertising Industry to grow at 27% in 2020 to reach Rs. 17,377 Cr: report
Mumbai: The Advertising spends on Digital media in India is expected to grow at a CAGR of 27.42% to cross...
Read more
Brands under Pressure to act against Climate change: WARC Marketer’s Toolkit 2020
Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion...
Read more
Purpose matters and it generates results
Lessons from the Brand Purpose category, WARC Awards 2019 – report guest-edited by Fernando Machado, CMO, Burger King WARC, the...
Read more
72% of Urban Indians will be watching more TV from streaming services opposed to Cable TV: Ipsos Predictions 2020
New Delhi: How is Circa 2020 likely to pan out? According to the latest global survey by Ipsos titled Predictions...
Read more
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade
International: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps...
Read more
Digital Advertising in India predicted to grow at 30% YoY: Deloitte
New Delhi: Deloitte India today announced the “Technology, Media, and Telecommunications (TMT) Predictions 2020”. The India report was released by...
Read more
