Analysis
BARC WK 10: Sony SAB retains leadership in the Hindi GEC Pay TV category and Hindi GEC Urban category
According to BARC data of HSM NCCS All India (Urban+Rural) for week 10 and we see SONY SAB is leading...
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Consumers forced Indoors during crisis spend more Time on Media: Nielsen
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about...
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Facebook tops Most Aired Campaign and Most Liked Campaign category: Chrome Optimal+ Wk9
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
Read moreBARC WK 9: SONY SAB leads the Hindi GEC Pay TV and Hindi GEC Urban category
According to BARC data of HSM NCCS All India (Urban+Rural) for week 9 we see SONY SAB is leading with...
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Lizol tops Most Aired Campaign; OLX.IN is the Most Liked Campaign: Chrome Optimal+ Wk 8
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Sports Media Revenues to grow at 7% CAGR in 11 APAC markets over 2019-24 to reach US $7.2 Bn : MPA
International: Sports rights costs across 11 Asia Pacific markets grew 2.4% in 2019 to reach US$5.5 billion in aggregate while...
Read moreBARC WK 8: Star Plus regains leadership in Hindi GEC Pay TV category
According to BARC data of HSM NCCS All India (Urban+Rural) for week 8, Star Plus is now leading the charts...
Read moreDettol Toilet Soaps tops the chart for Most Aired Campaign and Most Liked Campaign this week: Chrome Optimal+ Wk 7
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in...
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Only 12% of organizations say that its customers are fully satisfied with their CX experience
Mumbai: NTT Ltd., a world-leading global technology services provider, today revealed the findings of its annual Global Customer ExperienceBenchmarking Report...
Read moreBARC WK 7: SONY SAB moves up to 2nd spot ( U+R); Dangal leads the Hindi GEC Rural
Mumbai: According to BARC data of HSM NCCS All India (Urban+Rural) for week 6 and we see that Colors still...
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