Analysis

Social distancing and work-from-home have prompted Indians to navigate mobile apps and set up a routine for their quotidian entertainment...

Urban India is anxiously echoing the general mood of the nation Day-to-day disruption (69%) bothers Indians more than health concerns...

Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis...

The COVID-19 pandemic has truly brought in a lot of changes in the consumption behaviour of the Indian TV viewing...

New Delhi: COVID19 has spread its tentacles across continents and while countries continue to grapple with the pandemic by following...

The pandemic of Covid-19 has forced upon a lot of changes in the consumption behaviour of the Indian TV viewing...

Mumbai: The Regional Content Consumption (i.e., content in languages other than Hindi) in 2019, has witnessed growth across all media...

Chennai: The first week of lockdown saw Indians increasingly spend more time towards engaging themselves on Streaming Platform, Satellite Television,...

According to BARC data of HSM NCCS All India (Urban+Rural) for week 11 and we see no major change with...

BARC India and Nielsen have released a unique report that explains the impact of COVID-19 on TV and Digital Media...