Analysis
Amul Kool is the Most Liked Campaign while National Integration is the 3rd Most Aired Campaign: Chrome Optimal+ WK 13
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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India sees 121% surge in readership of Local news and 48% increase in Govt related news during the Corona Virus pandemic: Taboola
New Delhi: As the world finds itself working from home to help prevent the spread of the COVID-19 pandemic, Taboola,...
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Sports genre grows by 21% in week 13: BARC & Nielsen Report
BARC and Nielsen released the third edition of their insights into TV, smartphone and audience behaviour highlighting the changes during...
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COVID-19, the many shades of a crisis- A Media and Entertainment sector perspective: KPMG Report
KPMG has released a thought leadership titled “COVID-19: The many shades of a crisis- A media and entertainment sector perspective” which discusses...
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BARC WK 13: DD National leads the Hindi GEC Pay TV; DD Bharati secures the 6th spot in Hindi GEC Urban
According to BARC data of HSM NCCS All India (Urban+Rural) for week 13 and we see DD National leading the...
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FM Radio & Internet are the most credible forms of Media: Report
According to a report released conducted by AZ RESEARCH PPL commissioned by AROI, the FM radio industry has seen tremendous...
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FM Radio Reach is 51 Million during the Lockdown and Time Spent Grew by 30 Minutes in Urban India: AZ Research Report
According to a report released by AZ RESEARCH PPL commissioned by AROI, the FM Radio industry has seen tremendous growth...
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Lockdown evokes polarized emotions
It has been nearly 17 days since the lockdown came into effect, the recent outbreak of the COVID – 19...
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PM Modi’s Message of #9M9MINS garnered 1 BN viewing minutes: BARC
According to the third weekly edition of BARC and Nielsen’s report on TV + Smartphone Consumption during crisis, PM Modi’s...
Read moreIndigo PU Enamel is the Most Liked Campaign while Facebook is the 2nd Most Aired Campaign: Chrome Optimal+ WK 12
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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