Analysis
Surya TV creates history, tops Malayalam category
According to the BARC data for week 15, Surya TV in the Malayalam (All platforms category) has created history by...
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WEEK 15 records 40% growth over Pre COVID-19 at 1.24 Trillion Minutes: BARC & Nielsen Report
The 5th edition of BARC and Nielsen’s report titled Crisis Consumption: An Insight Series into TV, Smartphones and audiences show...
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Movies keep viewers glued to TV during lockdown
In the South week on week, we are seeing a spike on the Movie genre. The South Channels are leveraging...
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DD a major growth driver for HINDI GECs during Covid period: BARC
The 5th edition of the joint report on TV and Smartphone consumption behavior by BARC and Nielsen is a powerhouse...
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YouTube has seen a 20.5% surge in subscribers-base in a span of 45 days of lockdown: Mindshare India and Vidooly Report
The report studies the impact of COVID-19 on content consumption trends over YouTube, Facebook and Instagram in Q1’2020 Content related...
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India’s habits are changing, Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer
Mumbai: We have been served a lot of Covid data reports right from the letter ‘C’ landing in India. Initially a...
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India real estate investment drops 58% in January–March 2020
Mumbai: Institutional investment into India’s real estate sector has declined sharply in the January–March 2020 period, dropping 58% year-on-year, says...
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South GECs WK 14: Surya TV retains No. 2 position in Malayalam; Star Maa regains top spot in Telugu
According to BARC Ratings of South GEC for week 14, the market has witnessed notable changes in the pecking order...
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BARC WK 14: DD National leads the Hindi GEC Pay TV; Dangal secures the 2nd spot in Hindi GEC Rural
According to BARC data of HSM NCCS All India (Urban+Rural) for week 14 and we see this week too DD...
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Entertainment & OTT have registered a 34% increase in Time Spent on first three Weeks of March 2020 : Publicis Report
Mumbai: Publicis Groupe India has released its latest report ‘Reboot To A New Normal’ –a detailed study on the consumption...
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