Analysis

Mumbai: Music is food for the soul, and Indians are relying on it more than ever before in these tough...

DD National leads the Hindi GEC Pay-TV category with 1620mn impressions this week according to the television viewership data released...

The 6th edition of BARC and Nielsen’s report titled Crisis Consumption: An Insight Series into TV, Smartphones and audiences shows...

Mumbai: Last few weeks have been phenomenal in the history of Indian Broadcasting on the viewership front. Midway through the...

Mumbai: The stay-at-home mandate has changed the behavior and attitudes of many Indians. Indians who were born and brought up asking...

800% increase in page views about food and delivery services, 48% increase in pageviews about popular game PUBG Mobile in...

Users seek answers, scout for information on COVID-19 online Ramayan is top lockdown entertainment Singer Kanika Kapoor’s ‘social non-distancing’ misstep...

According to BARC Ratings of South GEC for week 15, the following are the ranking of various Regional GECs. Malayalam:...

According to BARC data of HSM NCCS All India (Urban+Rural) for week 15 and we see no major change with...

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...