Analysis
One in every two Indian strongly agrees that there is no life without music: new consumer study by HARMAN
Bangalore: On the occasion of World Music Day, celebrated on June 21st each year, HARMAN has partnered with OnePoll* to...
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Pulp Strategy launches Pivot to Digital: 90 Days and Beyond Report; to help marketers in post-lockdown revival plan
New Delhi: Pulp Strategy, a full-service interactive, digital communications and technology agency, headquartered in New Delhi, today released the Pivot...
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Shopping Apps See Historic Engagement with 40% Boost in Purchase Rates, Mobile Shopping Moves to the Consumer Forefront
Bangalore: Adjust, the global app marketing platform, today released a new report on the rapidly-growing market of mobile app commerce in...
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Life After Covid: Global Ad Market to recover in 2021 after steep downturn in 2020
Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence Media Owner Linear Advertising Sales to Decrease by -16% Globally Amidst...
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54% of Indians are keen to step out for their favourite movies within 15-90 days of the lockdown lifting: BookMyShow Report
National: How will the face of entertainment look like in the post-covid era? With masks, disinfectant tunnels, sanitised seats, F&B delivered...
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Kantar reveals 2019’s most effective advertisements as judged by consumers
International: BP’s Blind Date (Spain), Milka’s Christmas ad Give to those who give the most (Germany) and HSBC’s CSR Birmingham...
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BARC WK 22: Star Utsav secures the 3rd spot in Hindi GEC Pay TV; DD National leads the 7th spot in Hindi GEC Urban
In week 22 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category with 760mn...
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One in Seven OTT Homes “Borrowing” Accounts; a rising trend: Ampere Analysis
Mumbai: One in seven online video households worldwide is “borrowing” an account, a trend that it confirms is on the...
Read moreBARC WK 21: Star Plus leading the Hindi GEC Pay-TV and Hindi GEC Urban; DD National leads the 5th spot in Hindi GEC Rural
In week 21 the Hindi GEC Pay-TV category, we see Star Plus having a dream run as this week too...
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Majority Indians wary of businesses reopening – feel could put people at risk – Ipsos COVID 19 Survey
New Delhi: According to a new global survey by Ipsos, a global market research company, on COVID-19, at least 2...
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