Analysis
BARC WK 28: ZEE TV secures the 3rd spot in Hindi GEC Pay-TV: Star Utsav leads the Hindi GEC Rural
In week 28 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category this week...
Read more
Social is effective in linking brand and performance marketing: WARC Social Strategy Report
International: Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing...
Read more
82% of surveyed Indian employees working from home said they missed office: JLL Survey
66% of Indian employees surveyed worked from home during the COVID-19 pandemic 90% of surveyed Indian employees are confident in...
Read more
Average Time Spent on Instagram doubled and Facebook saw a 35 % jump with Indian Govt banning Chinese Apps: Kantar
Mumbai: In the wake of GOI banning 59 popular Chinese Apps, Kantar, the world’s leading data, insights and consulting company’s...
Read more
Consumer Confidence in India recovers further in July 2020 – inches up by 2.6 percentage points: Refinitiv-Ipsos monthly Index
New Delhi: Happy tidings: the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India has shown further recovery and has...
Read moreBARC WK 27: Star Plus leads the Hindi GEC Pay-TV and Hindi GEC Urban: Dangal secures the 2nd spot in Hindi GEC Rural
In week 27 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category this week...
Read more
Reckitt Benckiser advertised for 30+ brands during April – June 2020: TAM AdEx Report
Mumbai: TAM Media Research released their ‘TAM AdEx-Television Advertising Report-III’ for period Jan-Jun’20, the report series focuses on top advertisers...
Read more
Cash rules the roost but urban Indian businesses record growth in accepting digital payment, reveals Kantar’s ITOPS report
Mumbai: Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar,...
Read more
Top services people searched for during Unlock 1.0 were Home Appliance Repair, Domestic Help & Job Training
New Delhi: A study undertaken by Sulekha.com, India’s leading AI-driven tech platform for expert services has unveiled interesting trends and insights about the...
Read moreIpsos retains pole position as world’s most innovative market research supplier: GRIT Report 2020
New Delhi: According to the Green Book Research Industry Trends (GRIT) Report 2020, Ipsos has held onto the pole position...
Read more
