Analysis
Celebrity endorsed ads had a whopping 47% share of ad volumes during IPL 12: TAM AdEx-IPL Curtain Raiser-I
TheTAM AdEx-IPL Curtain Raiser-I, a report based on Commercial advertising (FCT) during IPL 12, it comprises of commercial advertising during...
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MS Dhoni as a cult changing Brand Endorser: Hansa Research
Bengaluru: Former India Captain Mahendra Singh Dhoni is the second highest grossing Indian sportsman, nestled between a young star in...
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Consumers are prioritizing audio quality over camera in their smartphone purchase: CMR Study
New Delhi: As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a...
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E-commerce witnessed 17% growth post COVID-19; 65% growth in Brands establishing Own website: E-commerce Trends Report by Unicommerce
Mumbai: Unicommerce, India‘s leading e-commerce focused SaaS platform, today released an impact report on the e-commerce industry which throws light...
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BARC WK 32: Star Utsav leads the Hindi GEC Rural; Star Plus leads the Hindi GEC Pay-TV and Hindi GEC Urban
For week 32 in the Hindi GEC Pay-TV category, we see Star Plus having a dream run this week too...
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Consumers spent 1.6 Trillion hours on mobile in H1 2020; TS in Business apps by 220%: App Annie
Mumbai: App Annie, the leader in mobile data and analytics, today released its latest report which shows that consumers spent 1.6 trillion...
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Consumer Confidence slips by 1.6 percentage points in August 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
New Delhi: Consumer Sentiment has dipped in August 2020 by 1.6 percentage points, according to the monthly Refinitiv-Ipsos Primary Consumer...
Read moreTelevision Ad Volume grew by 40%: TAM AdEx-Television Advertising Report Apr-Jul’20
The TAM AdEx-Television Advertising Report-IX for period Apr-Jul’20, it comprises of 2 sections that is Overall Television Advertising during Jun-Jul’20...
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APAC markets see high fraud rates with BOT attacks contributing close to 65 per cent in H1-2020 states AppsFlyer report
Bengaluru: AppsFlyer, the global attribution leader, today released its annual fraud report; The State of Mobile Ad Fraud 2020 Edition....
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65% consumers express Positive Buying Sentiment in Diwali’20: TRA Whitepaper
New Delhi: TRA Research, India’s leading consumer insights, and brand analytics company, today released a whitepaper titled TRA’s Diwali 2020 Buying...
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