Analysis
Hansa Research launches IPLomania 2020, A syndicated study to track brand performance during IPL
Mumbai: The branding and advertisement scenario has undergone a complete overhaul during the past six months, and many more brands...
Read more
Majority of Indians and Global Citizens eager for inoculation, when COVID 19 vaccine comes: Ipsos-WEF COVID19 Vaccine Survey
New Delhi : In a new Ipsos survey of nearly 20,000 adults from 27 countries on behalf of the World Economic...
Read more
Dating, Healthcare & EdTech lead the Mobile App Consumption Trends in India
The report identifies data patterns of 1.5 billion mobile app users spread across 5 different geographical regions. Data in this...
Read more
BARC WK 35: Star Plus leads the chart for Hindi GEC Pay-TV and Hindi GEC Urban; Zee Anmol at the 2nd spot in Hindi GEC Rural
For week 35 in the Hindi GEC Pay-TV category, we see Star Plus emerging as the leader this week too...
Read more
Placement Consultancies, Job Training & Paying Guests topped online searches by Indians in August
New Delhi: A study undertaken by Sulekha.com, India’s leading AI-driven tech platform for expert services has unveiled interesting trends and...
Read more
Marketers Must Seize Potential to Virtualize Beyond Digital Events, MediaMonks Research Finds
International: New global research from MediaMonks conducted by Forrester Consulting finds that the pandemic has done more than accelerate brands’...
Read more
Affle partners with Apptopia to present a global E-commerce industry report
International: The report by Affle and Apptopia provides global insights on how the consumer shopping on mobile during COVID-19 situation...
Read more
Top 10 advertisers and brands contributed 82% and 74% share of IPL 12 ad volumes : TAM report
The TAM AdEx-IPL Final Curtain Raiser (Instadia* Report), it covers Summary of Instadia Advertising – IPL 12, Top Brands on...
Read more
Research 2020 Reveals Small Entertainment Companies Confident to Outperform Large
International: Leading live events and entertainment company Branded has today published a study measuring the sentiment of entertainment industry executives...
Read more
India devotes an avg of 19.1 hrs per week to listen to music: Xaxis report
Gurgaon: Xaxis India, GroupM’s advanced programmatic arm, launches its first-ever Programmatic Audio Playbook for marketeers. In a market where online...
Read more
