Analysis
Amazon and P & G were among the Top 10 advertisers on both TV and Digital: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
Read moreEcom-Education category saw highest growth of 2 Times in Top Growing Categories & Advertisers: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
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Latest report proves that road traffic is close to its peak across India
There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in...
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Pandemic causes tectonic shifts in priorities of Gen Z – Health & Fitness and Family emerge top priorities: Isobar-Ipsos study
New Delhi: The new wave of the Isobar-Ipsos #MeetTheZ Survey shows tectonic shifts in the priorities of Gen Z, during...
Read moreIn Jul-Aug’20*, the Top 10 advertisers added nearly 50% share of TV Ad Volumes: TAM AdEx-Television Advertising Report XII Jul-Aug’20*
The TAM AdEx-Television Advertising Report-XII, the twelfth report in the series of Television Advertising Report focuses on overall Advertising Snapshot...
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Almost half of urban Indians think Chennai Super Kings will win the Dream 11 IPL 2020: Yougov
New Delhi: After months of uncertainty, the much-awaited Indian Premier League (IPL) 2020 is set to commence from September 19th...
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BARC WK 36: Star Plus leads the chart for Hindi GEC Pay-TV and Hindi GEC Urban; Star Utsav leads Hindi GEC Rural
For week 36 in the Hindi GEC Pay TV category, we see Star Plus leading the category with with 973mn...
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Spotify Study Shows Listeners Have Strong Affinity for Artists Behind the Music
MUMBAI: Spotify India has released key highlights of its recently commissioned Nielsen study, ‘Culture & Audio Streaming Trends’ (CAST), which...
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Fake news is a major concern for 61% Indian consumers; Print is the most credible news media: Survey
Mumbai: Media consulting firm Ormax Media today announced the launch of a its report titled ‘Fact or Fake?’, which is...
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Amazon Prime Video emerges as the most-preferred OTT platform of the youth: DAN Report
Mumbai: Amazon Prime Video emerged as the most-watched OTT platform as per a recent study conducted by the Data Sciences...
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