Analysis
Children voice their concern about global issues in the Kidea 2019 Report by KidZania
There is no doubt that children are the future, and as leaders of tomorrow, their ability to protect the future...
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Would you rather send texts or voice notes? 72% say texts: How Tinder members are dating in 2020
Mumbai: Social distancing has not meant disconnecting for Tinder members; with a sharp rise in swipe volume and conversation length**...
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14.6 Cr Indians watched at least one film in a theatre in 2019; South contributes 44% to India’s theatrical reach: report
Mumbai: Media consulting firm Ormax Media released its research report titled Sizing The Cinema: An Ormax Media Report on India’s...
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BARC WK 37: Hindustan Lever Ltd emerges as Top Advertiser; Dettol Antiseptic Liquid grabs 2nd spot amongst Top Brands
According to BARC Ratings for week 37, the following are the ranking of Top 10 Brands and Top 10 Advertisers:...
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Online Retail in Asia Pacific will reach US$2.5 Trillion by 2024: Forrester forecast
International: Online retail sales in 11 Asia Pacific countries is expected to grow from US$1.5 trillion in 2019 to US$2.5...
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South GECs WK 37: Asianet leads Malayalam market; Udaya TV achieves 2nd spot in Kannada market
According to BARC Ratings of South GEC for week 37, the following are the ranking of various Regional GECs. Malayalam:...
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BARC WK 37: Star Plus leads the chart for Hindi GEC Pay-TV and Hindi GEC Urban; Zee Anmol secures the 2nd spot in Hindi GEC Rural
For week 37 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 977mn impressions. In...
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Brands will spend $59bn on e-commerce advertising this year – WARC Global Ad Trends
International: Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession - reaching a...
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India Witnesses High Growth of Shopping App Installs, Marching Towards a Mobile-First Festive Season
Bengaluru: AppsFlyer, the global attribution leader, today released The State of Shopping App Marketing 2020 report highlighting a paradigm shift...
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Raksha Bandhan, Big Billion days and Diwali Mark the Onset of a Golden Quarter for e-Commerce: Criteo report
New Delhi: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, today released its Holiday Report 2020 highlighting key...
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