Analysis
Samsung leads in the smartphone category while Flipkart leads in the ecommerce segment: Natter Study
New Delhi: ‘The next big market is beyond metros’. Non-metros, rural, tier 1, 2, & 3 are driving the next...
Read more
Over 60% Indians are raring to travel domestically within the next 6 months, reveals the InterMiles Consumer Sentiment Index
Mumbai: InterMiles, a leading loyalty and rewards programme, has released its maiden ‘Consumer Sentiment Index Report’ showcasing insights and changing...
Read more
Adjust Global App Marketing Platform Report: Fintech App Usage Grew Significantly in H1 2020, Accelerated by COVID-19
New Delhi: Adjust, the global app marketing platform, and app intelligence provider Apptopia, released today The Mobile Finance Report 2020...
Read more
OTT witnessed a 32% increase in user base for the IPL week: BARC & Nielsen Report
According to the latest data released by BARC and Nielsen the Television Viewership of IPL13 2020. The 13th edition of...
Read more
269 Mn viewers watched IPL 13 in its opening week; 158Mn viewers watch MI vs CSK Match: Data
Mumbai: The opening week of IPL-13 2020 has witnessed 269 Mn viewers watching which translated into 11Mn more viewers per...
Read more
BARC WK 38: Sony SAB secures the 2nd spot in Hindi GEC Pay-TV and Hindi GEC Urban; Star Utsav leads Hindi GEC Rural
For week 38 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 960mn impressions. In...
Read more
The “New Normal” for Nepal 2020 – By Outreach Nepal
Nepal: These are the unprecedented times, unlike to any pandemics or natural calamities including the devastating earthquake of 2015 in...
Read more
Hansa Research launches ‘Festive Monitor 2020’
Mumbai: Adapting to the ‘new normal’ to survive is an ordeal that the retail sector will have to confront in...
Read more
Microsoft study: Close to one third of Asia Pacific’s remote and firstline workers are facing increased burnout at work
SINGAPORE: Media OutReach - Workers in Asia Pacific are facing increased burnout due to lack of separation between work and...
Read more
Spotify Report underscores importance of Audio & Tech Among Gen Z, Millennials In India
Mumbai: Spotify has a deep, individualized, and discovery-based relationship with each of its nearly 300 million users. That connection makes...
Read more
