Analysis
BARC WK 41: Colors achieves the 2nd spot in Hindi GEC Pay-TV and Hindi GEC Urban category; Star Utsav leads Hindi GEC Rural
For week 41 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 890mn impressions. In...
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90% of Indians say that financial health has a profound impact on their well-being: Scripbox survey for World Savings Day
Bengaluru: Financial and physical health has been among the top two stressors for Indians amid Covid-19 ahead of relationships and...
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Google Hits #1 Position in Mobile App Advertising in the Indian Subcontinent, According to AppsFlyer’s Latest Performance Index
Bengaluru: AppsFlyer, the global attribution leader, today released the 11th edition of its Performance Index. According to the report, Google...
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Wedding Season drives up the online search for Beauty Parlours, Clothing Rentals & Matrimonial Services in September
New Delhi: A study undertaken by Sulekha.com, India’s leading AI-driven tech platform for expert services has unveiled interesting trends and...
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Consumer Confidence downgrades by 0.3 percentage points in October 2020: Refinitiv-Ipsos monthly India PCSI
New Delhi: Consumer Confidence has declined by 0.3 percentage points in October 2020, according to the monthly Refinitiv-Ipsos Primary Consumer...
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43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business: GfK Survey
New Delhi: COVID-19 has not only disrupted businesses globally but also shed light on the future-readiness of brands and marketers...
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TAM Media Research launches CRISP – Consumer Reviews & Influencer Sentiments for Brand Performance
Mumbai: TAM Media Research today announced the launch of CRISP -a robust, intelligence analytics tool to help Decode Consumer Sentiments...
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53% consumers in India show overwhelming optimism towards country’s economic growth: Meaningful Brands® 2020 Study
Mumbai: Havas Group India unveiled the results of its far-reaching, proprietary global study Meaningful Brands® 2020: COVID edition that lists...
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Demand for residential real estate surpasses pre-Covid levels by 30-40% after falling by 50% in April, reveals Magicbricks PropIndex
Mumbai: Notwithstanding the uncertainty in India’s economy due to the impact of COVID-19, the real estate industry has witnessed a...
Read moreBARC WK 40: Colors achieves the 2nd spot in Hindi GEC Pay-TV category; Star Utsav leads Hindi GEC Rural
For week 40 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 867mn impressions. In...
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