Analysis
Redseer Report: Sports streaming saw highest consumption in 2020
Redseer, a widely quoted internet focussed consulting firm shared its report on OTT Video Market in India. According to the...
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Covid-19 Accelerated Digital Marketing Spend for 8 out of 10 Indian Marketers
New Delhi: Criteo (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today released...
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YouTube and Ludo King are the most trusted media brands among Indian kids, reveals Ormax Media’s Brand Trust Survey 2021
Mumbai: Media consulting firm Ormax Media has released its latest report titled Ormax Brand Trust Survey 2021, which ranks media...
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Eating Out tanked; Online Shopping spiked for urban Indians during the pandemic: Ipsos Shopping During the Pandemic Global Survey
New Delhi: The pandemic was disruptive due to the lockdowns, precautions, and the general scare – and all this led...
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Quality, safely produced and environment friendly: Top 3 Food & Drink trends of 2021
Mumbai: Mintel, the global experts in what consumers want and why, has revealed that a combination of three key consumer trends...
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Health, finance among top content consumption trends during the lockdown: Report
Mumbai: The COVID-19 pandemic dealt many businesses a severe blow, but some categories grew and continue to do so in...
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Growth in beauty and personal luxury advertising will remain below market average at 1.7% in 2021 and 2022: Zenith report
Decreased consumer demand for cosmetics and fragrances amid continued social distancing will restrain the recovery in beauty and personal luxury...
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Ipsos consolidates its position with 2 strategic acquisitions in Jan 2021 – of MGE Data and Fistnet-Dotmetrics
New Delhi: Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home...
Read moreOne in Four Indians worry about Education: Ipsos What Worries the World January 2021
New Delhi: The January, India wave of the Ipsos What Worries the World, monthly global survey shows some of the...
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Despite COVID 19, stipend payouts witnessed a positive growth in 2020; expected to see a 3% rise in 2021 states TeamLease Skills University Stipend Primer Report
New Delhi: India’s degree apprenticeship program, National Employability through Apprenticeship Programme from TeamLease Skills University today launched its annual report,...
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