Analysis
Netflix and Disney+Hotstar account for 50% of SVOD subscribers in India
Netflix and Disney+ Hotstar accounted for 50% of all SVOD subscribers in India in 2020, according to Omdia’s latest 2021...
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TV industry declined 13% from INR 787 bn to INR 685 bn in 2020; Saw 21.5% fall in ad revenues: report
Mumbai: The Indian Media and Entertainment (M&E) sector is expected to grow by 25% in 2021 and is expected to...
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81% of Indians believe that contactless payments are here to stay: Mastercard Survey
New Delhi: As India undertakes the world’s largest vaccination program to counter Covid-19 and more business places open up, the...
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66% customers ready to buy Electric Vehicles: CarDekho OMG Survey
New Delhi: An increasing number of Indian customers are willing to buy electric vehicles, according to a CarDekho OMG survey....
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Telecoms adspend to reach pre-pandemic level of US$19.5bn in 2022: Zenith report
Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers...
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Consumer Confidence declines in March: Refinitiv-Ipsos monthly PCSI
New Delhi: According to the March 2021 wave of the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, consumer...
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80% Marketers Decreased their Influencer Marketing Budget During Lockdown: Buzzoka Survey
New Delhi: Buzzoka, India’s leading influencer marketing company has launched the 4th Edition of Influencer Marketing Outlook. The annual survey...
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3.1 Billion bad ads blocked in 2020, reveals Ads Safety Report 2020 by Google
New Delhi: Marking a decade of enabling a safe digital advertising ecosystem, Google today released its annual Ad Safety Report...
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4 in 10 urban Indians became lonelier due to the pandemic, but their spirits did not flag: Ipsos Global Survey
New Delhi: A new global survey by Ipsos shows a new downside of the pandemic, with at least 4 in...
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Value of IPL Ecosystem Decreased by 3.6% in 2020, Reveals IPL Brand Valuation Report from Duff & Phelps, A Kroll Business
Mumbai: Duff & Phelps, A Kroll Business, the world’s premier provider of services and digital products related to governance, risk and...
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