Analysis
India’s shortform players bring back 97% of TikTok’s user base, in addition to strong loyalty for the apps
Bengaluru: According to the latest Report ‘Short-form video- The Rise of Made in India digital content’ by RedSeer Consulting, Indian...
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Consumer Confidence Weakens in April 2021 for India – Refinitiv-Ipsos monthly Primary Consumer Sentiment Index
New Delhi: The monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, in April, has shown a downward slide of...
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HDFC, ICICI, Max ride the post COVID digital wave to emerge among top life insurance brands in Hansa Research Insurance CuES 2021
Mumbai: Hansa Research’s Insurance CuES 2021, a syndicated Net Promoter Score Study in the Life Insurance segment shows HDFC Life,...
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Pandemic year was a catalyst for growing importance of online communities in India: Study
New Delhi: The year 2020 and COVID-19 have proven to be a catalyst for the growing importance of online communities...
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Ipsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology
New Delhi: Ipsos has announced the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK....
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India emerges as the fastest-growing region along with education and business as the fastest-growing app verticals: Report
Bangalore: Adjust, the global app marketing platform, released today its second global Mobile App Growth Report, in collaboration with Facebook*....
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2 in 5 marketers still think the path to purchase is linear, despite the rise of digital, reveals iProspect report
iProspect, a dentsu company, officially launches Future Focus 2021: Brands Accelerated as the essential read for conscientious marketers seeking to explore and...
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Hansa Research launches IPLomania 2021, a syndicated study to track brand performance during IPL
Mumbai: The branding and advertisement scenario has undergone a complete overhaul during the last year, and many more brands are...
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Industry professionals believe that the pandemic has changed their understanding of the consumer: Talkwalker Report
Mumbai: Talkwalker, the leading enterprise listening company, in partnership with Trustpilot, a leading review platform, has launched its latest report...
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GroupM launches Voicebox, a study for marketers on voice technology
Rising trends in voice tech massively impacting Education, Banking, Healthcare and Gaming industry GroupM India today launched Voicebox, a comprehensive...
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