Analysis
Consumer Confidence tumbles by 6.3 percentage points in May 2021, amid COVID 19 surge: Refinitiv-Ipsos monthly India PCSI
New Delhi: The monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, in May, has shown a sharp drop of...
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90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey
New Delhi: According to the new findings of the Ipsos Essentials global fortnightly survey, at least 90 percent of urban...
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Cable homes in urban markets dropped by 13.1 percent from 82.3 mn in June’2020 to 71.5 mn: Chrome DM
Chrome DM releases the findings of its Subscribers Establishment Survey April 2021 report, based on a Pan India telephonic survey...
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Post-pandemic, continued remote working will transform the commuter culture
More than half of commuters around the world plan to continue working remotely, at least in part, after the pandemic....
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Mobile e-commerce sales are expected to account for 54% of total e-commerce sales by 2021
Mobile has become king. And with accelerated digitalisation due to the past year’s lockdowns, mobile has a great potential to...
Read moreCOVID19 displaces Unemployment from top spot to emerge biggest worry of urban Indians in April 2021: Ipsos
New Delhi: COVID 19 has displaced Unemployment from the top spot, to emerge the biggest worry of urban Indians in...
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India’s Edtech industry to become $30 billion industry by 2032: Report
Mumbai: India's Edtech sector to become a $30 billion industry in the next 10 years on the backing of growing...
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Cricket clocks 87% share of Indian Sports Sponsorship in 2020: GroupM ESP Sporting Nation Report 2021
Mumbai: GroupM ESP, the entertainment, esports and sports division of GroupM India today released the sports sponsorship report for India...
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Total FMCG adspend to exceed 2019 levels of spending in 2023: Zenith
Mumbai: Zenith forecasts that fast-moving consumer goods (FMCG) food and drink brands will increase their ad expenditure on digital channels...
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Short-form video platforms have high engagement rates and user stickiness
RedSeer Consulting released their latest report titled, ‘Short-form video- The Rise of Made in India digital content’. The report explores...
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