Analysis
In 2025, Gen Z’s direct spends will amount to $250 bn: Snap, BCG’s report ‘The $2 Trillion Opportunity: How Gen Z is Shaping the New India’
MUMBAI: Collective spending power of gen Z has reached $860 billion, surging to $2 trillion by 2035. - In 2025,...
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PVR reduces net loss to Rs. 12 crores in 2Q compared to the previous quarter’s Rs. 179 crores net loss
MUMBAI: Multiplex chain PVR Inox has reported a consolidated net loss of Rs 12 crore for the second quarter ended...
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India’s Online Gaming Market Set to Surge: From INR 33,000 Crore to INR 66,000 Crore by 2028: PwC report
PwC India recently unveiled a comprehensive report titled “From Sunrise to Sunshine: The Contribution of Online Gaming to the Viksit...
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Interbrand’s Best Global Brands Report reveals $3.5 Trillion missed value creation
Mumbai: Global brand consultancy Interbrand has unveiled its annual Best Global Brands ranking, marking 25 years of insightful brand valuation....
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Dentsu Key 2025 Media Trends: The Algorithmic Era – How AI and Technology Will Shape Media in 2025
Dentsu has released its highly anticipated 2025 Media Trends report, titled ’The Year of Impact’. This edition, crafted by specialists across Carat, dentsu...
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Influencer Marketing in India to Reach $3.5 Billion by 2028; Brands Spend 47% of Influencer Marketing Budget on Instagram: report
Mumbai: According to the latest annual report by Kofluence, a leading influencer marketing platform, the Indian influencer marketing industry is...
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48% of respondents are more inclined to purchase festive-themed products during the festive season: Inshorts Poll Insights
MUMBAI: 48% of respondents were more inclined to purchase festive-themed products during the festive season. Inshorts Group, which runs the...
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Urban Indians show the highest spending propensity in four years, at 117.37: YouGov’s Diwali Spending Index
MUMBAI: Urban Indian consumers are preparing for increased spending this Diwali. The YouGov Diwali Spending Index has hit a record...
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76% of marketers in India believe that influencer marketing is essential for brand building, marking a pivotal role in consumer trust and brand authenticity: Zefmo’s 6th Annual India Influencer Report 2023-24
MUMBAI: Zefmo Media an influencer marketing platform, has released its 6th edition of the India Influencer Marketing Report 2023-24, unveiling...
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80% of festive sale shoppers typically discover deals and new products through Meta platforms due to AI in online product and brand discovery: Meta Report
MUMBAI: 80% of festive sale shoppers typically discover deals and new products through Meta platforms underlining the growing role of...
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