Analysis
64% of agencies, publishers, brands are increasing programmatic spend or revenue: OpenX & ExchangeWire Research
Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers,...
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Voice Assistant Transaction Values to Grow by Over 320% by 2023, But Content Libraries Must Expand: Juniper Research
A new study from Juniper Research has found that eCommerce transaction values via voice assistants will reach $19.4 billion by...
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India is the 2nd most optimistic market in July 2021, Saudi Arabia ranks 1st: Ipsos survey
New Delhi: The pandemic is far from over. And while the world combats the virus via measures and vaccinations, the...
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Parle is India’s Most Chosen FMCG Brand for a record 9th year in a row: Kantar Brand Footprint India Report
Mumbai: Kantar India released the 9th edition of its annual Brand Footprint report today. The report ranks the Most Chosen...
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Online purchases without permission by kids increased during the pandemic, reveals OLX National Parenting Day Study
OLX India conducted a study to understand digital behaviour among kids during the pandemic, and its impact on their stress...
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Godrej Interio crowned as India’s most Desired Retail Furniture Brand-2021 in TRA Research report
Mumbai: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading brand...
Read moreDell tops India’s Most Desired Brands list, beats four-time leader Samsung Mobiles: TRA Research
Austin-based Dell became India’s Most Desired Brand (MDB) in TRA’s 7th edition of the 2021 report, up five ranks from...
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CarDekho reports 55 % surge in passenger cars search in Q1 of FY 22
New Delhi: CarDekho, the leading auto-tech firm, today released a trend report on Passenger Cars search on its platform for...
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Higher Unemployment & Lost Earnings will be longest lasting outcome of pandemic predict 4 in 10 Urban Indians: Ipsos
New Delhi: The COVID 19 pandemic has been ruthless in many ways. Apart from the psychological scars that most families...
Read moreContactless Card Transaction Values to Reach $2.5 Trillion in 2021, Dominating the Contactless Landscape: Juniper Research
A new report from Juniper Research has found that global contactless card transaction values will reach $2.5 trillion in 2021, from $1.7...
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