Analysis
42% families to spend more or same this festive season, finds Axis My India study on Consumer Sentiment
Mumbai: Axis My India, a leading consumer data intelligence company, released its findings of the India Consumer Sentiment Index, a...
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Rural India positive about economic recovery: Kantar and GroupM Dialogue Factory Rural COVID Barometer Report
Mumbai: Kantar, the world’s leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory...
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MSME businesses no longer ready to play safe; they are willing to invest despite the current COVID scenario: Kantar ITOPS 2020 study
New Delhi: As per Kantar’s ITOPS 2020 study which completes 25 years of tracking the MSME market in India, covering...
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45% of respondents are physically healthier than before the pandemic, but mentally struggling: WT Study
Mumbai: A new four-country study by Wunderman Thompson uncovers the emerging landscape of post-pandemic health around Asia Pacific. The report...
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Majority Indians spend 1 to 4 hours on Connected TV, over 66% people subscribe to more than 1 OTT app: Report
India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India and the Opportunities for Brands” a report from...
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Indian Marketers embrace change and prioritise the customer: Salesforce Research
Bangalore: Salesforce, the global leader in CRM, today released the seventh edition of its ‘State of Marketing’ report based on a survey of...
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TikTok tops the Ad Equity charts for a second year
International: Kantar, the world’s leading data, insights and consulting company today releases Media Reactions 2021, the second edition of Kantar’s...
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Study reveals how the pandemic has negatively affected working women of India
A study undertaken by Economix Consulting Group (ECG), a niche consulting and analytics firm, unveiled a research report on the impact of COVID-19 on urban working women in India....
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91 Percent of Indians plan to shop as optimism rides high for the upcoming festive season
New Delhi: After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season...
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Zee News is the most coveted and trusted Hindi news channel: TRA’s Brand Trust Report 2020
New Delhi: Zee News has proved its mettle in the Hindi news channel category by bagging the Most Trusted Hindi...
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