Analysis
Indian Large Corporates and Middle-Market Companies are focused on Digital Transformation as a priority, finds DBS Survey
Mumbai: The third edition of the DBS Digital Readiness Survey has revealed that there has been continued momentum in digitalisation efforts...
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Connected Consumers in India expected to spend 42% higher budgets than last year with 68% preferring to shop online: InMobi Report
Bengaluru: Despite a few tough months this year, Indians are all set to showcase their resilience and embrace the 2021...
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17% employers keen to hire freshers in H2 2021, despite the ongoing pandemic: TeamLease EdTech
Mumbai: TeamLease EdTech, India’s leading learning solutions company, today, launched their latest in-depth analysis ‘Career Outlook Report”. The report, which...
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E-Commerce dominates IPL 2021, followed by Durables & Automobiles; reveals Havas Media Group’s HI-CRICKET study
Mumbai: Havas Media Group India commissioned a special research with YouGov to launch HI-CRICKET, its proprietary IP, to understand the...
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Influencer Marketing expected to become a 2200 Cr industry with a CAGR of 25% till 2025: GroupM INCA Report
Mumbai: INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the release of The India Influencer Marketing Report....
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Social growth and m-commerce drive mobile advertising spend to $62bn in APAC: Report
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one...
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Consumer Confidence shows further improvement in September: Refinitiv-Ipsos PCSI Survey
New Delhi: Consumer Confidence of Urban Indians has continued its rally in September, has shown a 2 percentage points upswing,...
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50% Consumers Likely to Increase Festive Spends in 2021, Forecasts the Festive Season Playbook
Mumbai: MMA, GroupM and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook, a handbook for...
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HMC Group to Cross INR 1K Crore in Exports & Intl Revenue; Growth of 92% over FY21
New Delhi: Riding on a strong global demand for bicycles, e-bikes and automotive components, HMC Group is set to cross...
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YouTube remains the leader in the streaming, social and photo and video space due to both depth and breadth of engagement: Report
Mumbai: Despite early adopter status, Social Apps are still in high demand, 74 billion Social Apps were downloaded to date...
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