Advertising
Dentsu Programmatic innovates to target premium subscribing OTT audiences under dentsu Play
Mumbai: The rising trend of cord-cutters and streaming surpassing cables, in many economies, has brought with it a new challenge...
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ASCI resolves 257 complaints of misleading Ads in June & July
Mumbai: In the months of June and July 2020, the Advertising Standards Council of India (ASCI) investigated complaints against 363...
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Case Study: How Stylam Industries’ ‘Kuch Nahi Dikhega’ promo for their Anti Fingerprint Laminate became the MOST VISIBLE promo during IPL 2020
New Delhi: Stylam Industries and Kings XI Punjab reached out to the masses with a unique campaign, #KuchNahiDikhega, for their...
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The Advertising Club re-elects Partho Dasgupta as President
Mumbai: Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current...
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RMAI concludes 15th AGM; Elects Biswabaran Chakrabarti as its president
In the 15th AGM, Rural Marketing Association of India (RMAI) has appointed Mr. Biswabaran Chakrabarti as its next president The...
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Adgebra launches Native Video ad format, with reach of 100mn+ regional language content consumers
Mumbai: As brands gear up for festive sales after a tough lockdown quarter, Inuxu scales up it’s ad-tech platform ‘Adgebra’...
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eCommerce marketing company Growisto hires Jyoti Singh as Practice Head – Website Marketing
Mumbai: Growisto, an eCommerce marketing, and technology company has recently appointed Jyoti Singh as Practice Head - Website Marketing. She...
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Dell chooses VMLY&R as its Lead Creative Agency in India
Mumbai: Dell has appointed the brand experience agency VMLY&R as its lead creative agency in India for both the Consumer...
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Ad firm turns to a Design Studio FOID launching BLOX SQOD Sanitisers and SQOD Facemasks
Mumbai: A group of 2 advertising professionals and a pilot launch BLOX SQOD Sanitisers and SQOD Facemasks under the brand...
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Dentsu Aegis Network becomes Dentsu International
International: Dentsu Group Inc's Toshihiro Yamamoto has announced that Dentsu Aegis Network (DAN) has changed its name to Dentsu International...
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