Advertising
FMCG TV ad volumes fell by 6% in Jan-June 2024 versus 2023: Tam AdEx
Mumbai: In Jan-June 2024, the FMCG ad volumes on Television witnessed a degrowth of 6% over Jan-June 2023. May 2024...
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First Edition of AFAA Brilliance Awards to Honor Advertising Excellence in Asia
The inaugural AFAA Brilliance Awards will celebrate outstanding achievements in advertising at an online event scheduled for October 28, 2024....
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Noor Samra appointed National Planning Director at FCB Interface
Mumbai: FCB Interface, part of FCB Group India, has announced the appointment of Noor Samra as its National Planning Director....
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Marketers must measure both short-term impact and long-term growth to achieve better results: Warc, Google’s report Beyond the horizon
MUMBAI: Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the industry’s focus...
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Social Panga onboards Ketki Karandikar as Senior Creative Director
Mumbai: Social Panga, the integrated creative and digital marketing agency now part of LS Digital, has appointed Ketki Karandikar as...
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Youngun Expands into Video Production Services
Youngun, the innovative marketing agency known for curating campaigns that spark conversation online, has announced its expansion into video production...
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Spikes Asia 2025 invites entries, transitioning to a series of year-round regional events
Spikes Asia, the region's premier award for creativity and marketing effectiveness, has officially opened submissions for the 2025 Awards while...
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PHD India appointed Agency of Record for Shriram Finance’s Media Mandate
Mumbai: Omnicom Media Group's PHD India has been named Shriram Finance’s agency of record to manage its integrated media strategy....
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Pepper Content Launches Pepper Creative, With Sahil Siddiqui at the Helm
Mumbai: Pepper Content has launched Pepper Creative, a new unit aimed at transforming how marketing teams develop and execute content....
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AAAI to honour Vikram Sakhuja with Lifetime Achievement Award in Advertising
The Advertising Agencies Association of India (AAAI) has announced that Vikram Sakhuja will receive the prestigious AAAI Lifetime Achievement Award...
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