Advertising
Kofluence joins ASCI task force to establish influencer marketing guidelines
AI-led influencer platform Kofluence has announced its partnership with the Advertising Standards Council of India (ASCI) to establish industry benchmarks...
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Air India’s new identity draws mixed reactions
Tata-owned Air India unveiled its new logo and livery on August 10, 2023, to mixed reactions. The new identity has...
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Bobby Pawar to exit Havas India
Bobby Pawar, Chairman and CCO of Havas India, has decided to step down. He joined the network in November 2018...
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82.5 Communications announces Kajaria win
Tile-maker Kajaria has handed its creative duties to WPP-owned 82.5 Communications of the Ogilvy group. The business will be handled...
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BC Web Wise bags Lightstorm’s social and SEO mandates
BC Web Wise has secured the social media and SEO mandates for Lightstorm, which is billed as India's first carrier-neutral...
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IAA Leadership Awards 2023: Dr. Bhaskar Das in Hall of Fame; Leo Burnett’s Rajdeepak Das, Wavemaker’s Ajay Gupte take top agency honours
The IAA Leadership Awards 2023 ceremony hosted in Mumbai on August 9 saw media veteran, MICA Governing Council Member and...
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ASCI broadens definition of celebrities to include influencers with scale
The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include large social...
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AFAA Changemakers for Good: CVL Srinivas wins Industry Leader title in India leg
The Asian Federation of Advertising Associations (AFAA) has announced winners of the India leg of its maiden Changemakers For Good...
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Influencer marketing platform Animeta Brandstar launched
AI-powered creator tech company Animeta has announced the launch of ‘Animeta Brandstar’, an influencer marketing platform that claims to allow...
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Planning for the future, with the rigour of a planner: Subbu’s Six-month Scorecard at MullenLowe Lintas
An advertising agency is most justly judged by its body of work. It must also be judged by business growth,...
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