GSK Consumer Healthcare’s health food drink Boost has launched a 3-minute anthem to catch up with the ICC World Cup fever, gripping fans across India. The brand Boost seems to have accomplished the mission successfully with its Cricket anthem as the slogan ‘Hey Champion Stay Champion’ is reverberating across India.
Boost Cricket Anthem, a three minutes album Directed by Badhri Venkatesh, the director of Bana Kathadi (that marked the debut of Atharva Murali & Samantha) has reached 3 million hits in YouTube and 7 million views in Social Media platform like Facebook. The Anthem was penned by Arun Raja and GV Prakash himself performed in the album apart from composing the song and lending his voice to the anthem, which exhilarates passion and urges cricketers to bring back the glory to the nation.
The anthem — “Hey Champion Stay Champion” – aims to encourage and extend support to cricketers Mahendra Singh Dhoni and Virat Kohli. Boost world cup anthem – Hey Champions, Stay champions. Featuring Mahendra Singh Dhoni and Virat kohili, who are the brand ambassadors of Boost, the ad features many kids as well as young adults who have a passion for cricket and who want to see India win the world cup.
Speaking on the success of the anthem -Director Badri Venkatesh said ”The song was extremely catchy. we tried to have an uncomplicated and simple visualization. Moreover, GV Prakash displayed extraordinary interest in each and every stage of the anthem, right from composition, recording to performing dance movements in the anthem, he was very enthusiastic with thorough professionalism”.
”The Signature movement of the anthem was ”swinging the bat” and Choreographer Boby Antony did a splendid job in composing the movements thematically. Actress Visaka Singh paired with GV Prakash with her absolute charm and the Cinematographer Rajasekar captured the entire sequence with his beautiful craftsmanship and Editor Suresh Urs did a splendid finishing job on his table and our Team efforts paid rich dividends” added Badri Venkatesh
As the ICC World Cup fever grips fans across India, GSK Consumer Healthcare’s health food drink Boost has launched a 3-minute anthem.
“We all love and worship cricket in India. The Boost anthem is our way of cheering up for our heroes and letting them know that we stand by them. Boost has always been about fuelling the spirit to win. The ‘Hey Champion, Stay Champion’ campaign is a celebration of the winning spirit of our cricket heroes. We invite all cricket enthusiasts to join in and cheer our heroes this cricket season,” said Jayant Singh, EVP-marketing, GSK Consumer Healthcare India.
GV Prakash said, “The anthem celebrates India’s undying dedication and stamina for the game. The task, however, was not easy. I hope everyone enjoying it and gets motivated to cheer for our cricket heroes.”
Director Badri Venkatesh is elated by the positive response received by the Boost Cricket anthem and he is ready with a new script for his next movie project, which is expected to be launched shortly.
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