Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

BIG FM gives a new spin to storytelling with the launch of ‘BIG Katha’

by MN4U Bureau
November 29, 2021
in Featured, Radio
Reading Time: 2 mins read
A A
BIG Katha
Share Share ShareShare

Mumbai: Stories from the past, passed down generations, continue to fascinate one and all. What began as mere tales that engaged the listener from start to end has now found a deeper meaning as one today realizes the values that they imparted. With audiences now wanting riveting stories, filled with fun, mystery and adventures that intrigue them, BIG FM presents a new show – BIG Katha. The show will reimagine and retell these fascinating stories with a modern twist, at the same time retaining its core essence and morals. Hosted by popular RJ Khurafati Nitin and RJ Pihu, each episode of BIG Katha has the right ingredients of meaningful homage to the original stories coupled with new additions of rich themes, dark moods, fantasy and a dash of drama thrown in for good measure! The show airs Saturdays from 8 pm – 9 pm and Sundays from 6 pm to 7 pm.

Giving stories a unique, yet modern touch, two of the most loved RJs from BIG FM, RJ Khurafati Nitin and RJ Pihu, will adorn the characters of Akkad Singh and Babita respectively. A modern day Birbal, Babita is one who’s dropped out of her college to pursue her dreams of start-up, while Akkad Singh, on the other hand is a modern-day Akbar, who owns an empire in Chattarpur and wants to be a political figure in the future. BIG Katha, through its stories, delves on these characters, giving the audience an experience that keeps them at the edge of their seat and grip their attention with plot twists.

Sunil Kumaran
Sunil Kumaran

Speaking about the show, Sunil Kumaran, Country Head, Product, Marketing and THWINK BIG, BIG FM, said, “BIG FM has always been a pioneer of newer formats of storytelling.  Our shows like Yaadon ka Idiot Box with Neelesh Misra and Suhana Safar with Annu Kapoor have been trailblazers on radio setting a remarkable benchmark for storytelling. With BIG Katha, we are contextualizing the classic folklore of Akbar and Birbal for the newer audiences. It is modern day storytelling, reimagining the tales and narrated in a unique avatar for our listeners. With our vast network, we hope to make this experience an exciting and immersive one for our audiences.”

Adding on, RJ Khurafati Nitin, popular BIG RJ from Delhi, commented, “Storytelling is in our Indian DNA, be it in the form of classic tales, books or content. I am looking forward to recreating these stories giving it a modern twist while not losing their essence and morals. Akkad Singh has many qualities of Akbar, and I can’t wait to get into his shoes and entertain our followers and listeners.”

Known for her popular morning show in Bhopal, RJ Pihu who will portray the character of Babita said, “We have all grown up listening to the tales of Akbar and Birbal and it gives me immense pleasure to retell a host of stories with a touch of modern flavours. I am excited to begin the journey of Babita and I hope our listeners enjoy our storytelling.”

BIG Katha is extensively promoted across all platforms of BIG FM. It will be available on Radio and Digital platforms, tapping all audiences. The show will also be converted into podcast format and will be available across leading audio streaming platforms. So don’t forget to tune in to BIG FM on Saturdays from 8 pm – 9 pm and Sundays from 6 pm to 7 pm and listen to your favourite tales.

Tags: BIG FMBIG KathaSunil Kumaran

RECENT POSTS

BIG FM brings back ‘BIG Marathi Bioscope’ Season 3 with Subodh Bhave
Radio

BIG FM brings back ‘BIG Marathi Bioscope’ Season 3 with Subodh Bhave

January 22, 2025
0

Maharashtra: BIG FM, a radio network, is set to rekindle the magic of Marathi cinema with the third season of...

Read more
RED FM partners with Mumbai Cricket Association for Wankhede Stadium's 50th Anniversary
Radio

RED FM partners with Mumbai Cricket Association for Wankhede Stadium’s 50th Anniversary

January 18, 2025
0

Mumbai: The Mumbai Cricket Association (MCA) has collaborated with RED FM as the Exclusive Radio Partner for the 50th-anniversary celebrations...

Read more
Red FM takes listeners on a sacred voyage with ‘The Voice of Kumbh’ at MahaKumbh
Radio

Red FM takes listeners on a sacred voyage with ‘The Voice of Kumbh’ at MahaKumbh

January 17, 2025
0

Mumbai: 93.5 Red FM, a private radio and entertainment networks, is embarking on an extraordinary cultural journey with its latest...

Read more
Radio City launches RCSS Season 16, a nationwide talent hunt across 39 cities
Radio

Radio City launches RCSS Season 16, a nationwide talent hunt across 39 cities

January 13, 2025
0

Mumbai: Radio City, a radio network, has unveiled the 16th season of its iconic talent hunt, Radio City Super Singer...

Read more
Jaipur tops cities while Gujarat leads states in Radio ad volumes in 2024: TAM AdEx
Advertising

Jaipur tops cities while Gujarat leads states in Radio ad volumes in 2024: TAM AdEx

December 26, 2024
0

Mumbai: The radio advertising sector in India has shown resilience and steady growth, recording a 2% increase in ad volumes...

Read more
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.