News18 Hindi, a Hindi news network, has continued its dominance in the Hindi Speaking Market by outperforming popular GECs.
As per the latest BARC data, a whopping 22+ crore viewers have tuned in to News18 Hindi channels (News18 India, News18 Bihar/ Jharkhand, News18 Uttar Pradesh / Uttarakhand, News18 Madhya Pradesh/ Chhattisgarh and News18 Rajasthan). News18 Hindi has not only outperformed its competitors but also surpassed the reach of top general entertainment channels such as STAR Plus, Sony and Zee TV. (BARC, Cume Reach, NCCS All 2+, Wk 21-24’23, All Days, 24 hrs, HSM).
Speaking on the achievement, Karan Abhishek Singh, CEO – Hindi News Cluster, Network18, said, “It is an honour to lead the core regions of Hindi-speaking audiences, where authentic journalism has been the key driver of our growth. The secret of this success lies in our continued commitment to deliver accurate, timely, and insightful news content in Hindi, which is the most spoken language in the country. We will continue on the path of high-quality journalism and engaging programming to remain the most watched Hindi news network in the country.”
