News18 pitches news genre benefits with reach numbers
News18 India, the Hindi news channel from the Network18 Group has clocked a reach of 10.55 crore at 2+ target...
Are online rummy and poker games of chance or skill?
The Indian gaming industry is one of the fastest growing sectors of the Indian media and entertainment sector. As per...
William Penn restarts growth story, eyes global markets
William Penn, the premium writing instruments and lifestyle accessories brand, acquired the 110-year-old old American writing instruments brand Sheaffer in...
iD is a brand built on consumer trust: Rahul Gandhi, CMO
iD Fresh Food, the brand synonymous with wet idli-dosa batter in the country, is rapidly expanding its product portfolio. The...
From being bullied for his body to becoming a bodybuilding champ: Bedsa’s journey
Kalpesh Bedsa decided to work on his body in the most trying of circumstances. His love for gymming and body...
Post-pandemic indulgence driving luxury, ticket size has doubled in fashion watches: Deepak Chhabra, Timex Group India
While India’s per capita watch penetration is low, those who do buy them are buying more – the top 10...
‘If you want to scale beyond a certain threshold, offline and ATL are extremely important’
Digital-first jewellery brand BlueStone launched watch jewellery with a talked-about ad campaign ‘Love is in the Little Things’ recently. In...
Possessed by art, following the heart
Born in Kerala and brought up in Kuwait, Vincent Vadakkan’s love for cinema started at a very young age. Today,...
Is landing page a fair marketing tool? Should everything be ‘fair’ in news channels’ war?
Use of the landing page has been likened to premium retail shelf space. Is it a fair marketing tool for...
The Hindu’s new look: The art and design experts’ verdict
The Hindu and businessline donned a new look recently. Medanews4u.com reached out to art and design experts from the world...
