Irrepressible passion; spiritual connection
It is a dream for many to follow their passion and profession at the same time and attain success in...
Investing ahead of the curve: Decoding Wavemaker’s success with Ajay Gupte
In conversation with Medianews4u.com ahead of Wavemaker’s fifth anniversary, which falls on 9th November 2022, Ajay Gupte, CEO - South...
Remembering Usha Veerendra Kumar: Kind, warm soul missed by friends and family
‘A warm woman’ Mayura Shreyams Kumar My grandmother, Usha Veerendra Kumar was an extremely strong and resilient woman. I was...
We are the only hyper-local omnichannel meat place that will turn profitable operationally: Pavangopal A, Nandu’s
Retail meat omni-channel brand Nandu’s began operations in late 2016 when Narendra Pasuparthy, the CEO, sensed that meat in the...
Client expectations from agencies going to be very different: N Murali, The Hindu Group
“The face of the ad industry and media has changed beyond recognition in recent times. We see that the ad...
Trademark infringements: ‘Open Secret’ or lack of due diligence?
Violations of trademarks are not new. But it isn’t expected from companies of stature, who usually do their due diligence. ...
Ticket size key for D2C, have channels to reach consumers much more easily: Krishnarao Buddha, Parle Products
In conversation with Medianews4u.com, Krishnarao Buddha, Sr. Category Head – Marketing at Parle Products, spoke about leveraging the Parle brand,...
Twitter cannot become a free-for-all hellscape, Musk to advertisers
“Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences,” Musk’s post read. Musk said...
Client or agency – who owns the creative idea?
Motilal Oswal’s latest ad was done in-house. But it was a replica of a campaign created for the brand in...
Health insurance has become a family decision: Nimish Agrawal, Niva Bupa Health Insurance
Niva Bupa Health Insurance launched a digital campaign as part of Diwali festivities. The company had rebranded from Max Bupa...
