Nostalgia over proven content is what is working: Anirban Chaudhuri, Great Lakes Institute of Management, Gurgaon
Amid the social distancing and stay at home drama who thought that we could reminiscence our childhood superhero Shaktimaan back...
Stay Positive in times of Lockdown – Part 4
It has been 18 days today, since the Prime Minister called for a complete lockdown, continuing with our series on...
Acquired content on MX Player sees an upward of 70% viewership: Mansi Shrivastav, Head of Acquisitions, MX Player
OTT platforms depend on two types of content Original and Acquisitions. In the early days OTT solely depended on acquired...
Safety of our people is our top priority: Karan Abhishek Singh, CEO – Languages, Network 18
The country is under lockdown for COVID 19, it been 2 weeks now, with so much information in social media...
Stay Positive in times of Lockdown: Part 2
It has been two weeks since the Prime Minister called for a complete lockdown. The recent outbreak of the COVID...
Customised Programming to hook viewers during Lockdown
The recent outbreak of the COVID – 19 has caused a tectonic shift in our lives. The entire nation and...
India Today Television sees a spike in both the Mega Cities and All India during the lockdown
The Covid-19 pandemic has forced upon a lot of changes in the consumption behavior of the Indian TV viewing audience....
I practice two words, ‘Ownership & Accountability’: Shefali Khanna, Partner Digital Marketing and Business Growth, Astrum
Shefali Khanna is the Partner Digital Marketing and Business Growth of Astrum, India’s first specialist reputation management advisory that uses...
Stay Positive in the times of Lockdown
It has been a week today since the Prime Minister called for a complete lockdown, the situation due to Corona...
Experts welcome PM Modi’s decision on countrywide Lockdown for three Weeks
The Prime Minister at 8.07 pm announced a complete lockdown in the country for 3 weeks i.e. 21 days. Medianews4u...
