As a consumer-first brand, we are looking at solutions to bridge the gap between consumer demand and supply: Anuj Sharma, Xiaomi India
This lockdown now is nearly 100 days; the fight against Covid-19 has only united us and in a way has...
We have started appreciating the little things in life and valuing our families: Kalpesh Patel, Mirum India
It has been three months since India went under lockdown. The country is slowly opening up now. The recent outbreak...
I think we will see a return to the basics – Work that is built on strong insights and emotional storytelling: Aditya Kanthy, DDB Mudra Group
It has been 90+ days since the country went into lockdown mode due to the pandemic. The recent outbreak of...
I genuinely call this re-imagining the song, and they have totally re-imagined the song: Gautam Talwar, MX Player
MX Player is all set to launch its big-ticket offering/ flagship offering, Times of Music – a one of its...
The new logo not only induces a feeling of inspiration and novelty, but also signifies warmth, comfort and positivity: Vinod Kumar Gupta, MD, Dollar Industries Limited
Dollar Industries recently, has announced its new brand identity with a fresh vision of 'WEAR THE CHANGE'. With the re-branding...
There have been a lot of Process innovations and not Product innovations in Covid-19 lockdown: Mayank Shah, Sr. Category Head at Parle Products Pvt Ltd
The new normal in a world where Covid-19 unfortunately is becoming a part of our life and will bring about...
The energy for this campaign was nothing but ‘Atrangi’: Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India
ZEE5, India’s Entertainment Super-App, has amassed a loyal following due to its unique premium content library on offer across genres...
Post-lockdown Organisations needs to embrace the concept of ‘phygital’ offices, which is a hybrid of digital and physical office space: Vinay Bhartia, India Head, Lark
It has been three months since India went under lockdown. The country is slowly opening up now. The recent outbreak...
A multi-media, multi-screen approach should ideally feature in one’s media strategy: Pankaj Gupta, HDFC Life
Mr. Pankaj Gupta has been associated with HDFC Life since November 2014. He is the Chief Marketing Officer and also...
Organic search will continue to be an important channel in the consumer research phase: Prasad Shejale, Founder & CEO, Logicserve Digital
It has been three months since India went under lockdown. The country is slowly opening up now. The recent outbreak...
