In the times to come, with the Connected TV phenomenon also picking pace, TV viewership is bound to decline in the long run: Vis

Vishnu Sharma, CEO & Founder, Efficacy Worldwide

In the times to come, with the Connected TV phenomenon also picking pace, TV viewership is bound to decline in the long run: Vishnu Sharma, Efficacy Worldwide

September 30, 2021

Efficacy Worldwide is a next generation full services marketing agency obsessed with the clients and their marketing objective. It was...

Gaana’s end goal is to hit 500 million users in the next 2 years: Sandeep Lodha

September 29, 2021

0

Gaana is India's largest commercial music streaming service with over 185 million monthly users. It was launched in April 2010...

Qissa Studios is that door for everyone who wishes to produce unique and innovative content pieces for their brand: Chinmaya Sharma, Lakshya Kapoor and Arnav Bhan, Qissa Studios

September 28, 2021

0

Founded in 2020 by Chinmaya Sharma, Lakshya Kapoor (both alumni of Symbiosis Institute of Media and Communications, Pune), and Arnav...

Amazon Prime Video Channel will drive collaboration in the industry for customers to have a superior OTT experience: Chaitanya Divan, Amazon Prime Video

September 27, 2021

0

Amazon launched Prime Video Channels in India. Prime Video Channels will provide Prime members a seamless experience and access to...

Data-based planning and Guaranteed Outcomes form our USP, We want clients to buy influencer plans based on ROI and not vanity metrics: Vikram Kari, Product Head, INCA India

September 23, 2021

0

INCA is GroupM’s brand-safe influencer and content marketing solution. Using proprietary technology, in-house experts, and a network of industry-leading partners,...

The core thought of selecting the brands is their relevance and the in depth study of which brands we should target: Sudipto Chowdhuri, India TV

September 21, 2021

0

India TV has come up with one of its kind and very bold sales initiatives for its election programming ‘AbkiBaarKiskiSarkar’...

“What’s in it for me” content is my go-to rule of thumb: Janhavi Iyer, Gozoop

September 20, 2021

0

Janhavi is the Director Brand Strategy at Gozoop, a digital-first marketing company. She is responsible for creating sharp and strategic...

Our campaign with MS Dhoni will also educate the public on the importance of preventive healthcare and available diagnostic services: Aishwarya Vasudevan, Neuberg Diagnostics

September 15, 2021

0

Neuberg Diagnostics, India’s fourth-largest diagnostics lab chain, the best-in-class laboratories across India, the UAE, South Africa, and the USA have...

Video walls have a huge impact, ensuring the Brand to gets noticed by the public and consumers at large: Rishubh Nayar, Christie Digital Systems

September 13, 2021

0

Christie is a global audio-visual, content management, and image processing Technologies Company specializing in solutions for cinema, business, education, entertainment,...

I have been fortunate to have had a diverse range of stints at respected & high-performing organizations, while contributing to building iconic brands in both digital & traditional ecosystems: Ved Agarwal, True Elements

I had a diverse range of stints at high-performing organizations and contributed to building iconic brands in both digital & traditional ecosystems: Ved Agarwal, True Elements

September 9, 2021

0

I have been fortunate to have had a diverse range of stints at respected & high-performing organizations, while contributing to...

Kalpana Ravi