What is the first thought that comes to your mind when discussing a business strategy or a new launch? What...

The Esports industry in India has kept surpassing expectations since the pandemic and 2022 was another remarkable year that elevated...

Have you ever walked into a store and immediately felt drawn to a particular product, simply because of its colour?...

Calendar 2022 was practically the first near-normal year since Covid began in early 2020. The normalcy helped leading language dailies...

In 2022, the advertising and marketing industry experienced a roller coaster ride. Some ad campaigns provided us with "aww!" moments,...

The Covid-related lockdown has positively catalysed the growth of online news in India in terms of number of new users,...

The onset of the COVID-19 crisis has seen an upward growth trajectory for the furniture e-commerce industry. Even today, consumers...

Every organisation waxes lyrical about improving efficiency and productivity that it expects from its employees. It is a common discussion...

Non Fungible Token commonly known as NFTs is a certified digital asset on a blockchain with unique identification codes and...

Digitalization has become the new normal in the domain of marketing. It can be easily said that marketing has been...