82.5 Communications announces Kajaria win
Tile-maker Kajaria has handed its creative duties to WPP-owned 82.5 Communications of the Ogilvy group. The business will be handled...
BC Web Wise bags Lightstorm’s social and SEO mandates
BC Web Wise has secured the social media and SEO mandates for Lightstorm, which is billed as India's first carrier-neutral...
Prega News follows Cadbury-SRK route with Anushka Sharma, says #ThankYouChemists
Mankind Pharma launched an AI-powered marketing campaign for its pregnancy detection brand Prega News featuring actor Anushka Sharma. https://www.youtube.com/watch?v=4f41SlF_6HY The...
Suryadeep Basiya takes charge as head of Gujarati at Shemaroo
Shemaroo Entertainment has appointed Suryadeep Basiya as the Head of the Gujarati category. He has worked at CineMan Productions and...
Lyra signs Janhvi Kapoor, continues celeb run with ‘Anytime, Anywhere’
Lyra, the women’s wear brand from Lux Industries launched 2012, has a new face in actor Janhvi Kapoor. The brand...
Britannia pays ode to India’s living freedom fighters
Ahead of India’s 77th Independence Day, Britannia has launched a campaign titled ‘1947% More History’ as an ode to freedom...
Dentsu appoints strategy EVPs in Bengaluru and Gurugram
Dentsu Creative has announced the appointment of Shweta Khosla and Punit Singh as Executive Vice Presidents – Strategy & Planning....
Elara sees stable subscriber base or marginal decline over near term for Disney+ Hotstar
Disney+ Hotstar lost 12.5 mn paid subscribers amounting to 24 pc of total paid subscribers of the streaming platform during...
Verve Media bags SEO mandate of sauces and ready-to-cook food brand Moi Soi
Verve Media, a Mumbai-based digital marketing agency, has been awarded the SEO mandate of Moi Soi, an Asian sauces and...
Sony Pictures and Royal Rajasthan Foundation urge women to open up in mental health campaign #KhulKeBolo
Sony Pictures Networks India and Royal Rajasthan Foundation, the philanthropic arm of IPL franchise Rajasthan Royals, have launched a campaign...
